The Sims 4: Gone with the Sims

The Sims 4 will soon be hitting shelves, which means you’ll lose your loved ones (again) to the virtual families that inhabit EA’s best-selling virtual paradise.

The latest instalment is brimming with new features, such as an all-new Build Mode:

And Create a Sim:

Now that’s what we call hours of fun.

The Sims have also been labeled as ‘smarter’, meaning they have emotional capabilities, which will lead to deeper, richer and weirder stories.

Who knew hysterical was an emotion? Anyway! What’s most intriguing about the upcoming release is its online presence. The worlds of gaming and social media aren’t exactly strangers, but EA’s Gone with the Sims (#GWTS) campaign is combining the two like never before.

The social media sitcom stars four residents of Willow Creek – a fictional Sims neighbourhood – who will be interacting with each other via individual Twitter accounts. So far we’ve seen ‘Good sim in a m.a.a.a.d city’ Roi turn up the heat with fellow Sim Lavinia:

And Jinx get deep and meaningful:

There’s also Melkon, who just really likes going to the gym:

Oh, and Willow Creek has its own ‘Simalicious’ gossip mag:

It’s nice to see social media being used in such a refreshing way, and we can’t wait to see how the story develops. Here’s hoping it ends like this…

Keep up with all four Sims here, here, here and here.

You can also get an overview of all tweets via this list, and a recap of events on Tumblr.